An ambassador acts as a representative, or promoter of National Lutheran Choir and its activities. You help to amplify the mission of the NLC by introducing others to the beauty, power, and spiritual depth of our music. Whether you’re spreading the word about upcoming concerts, organizing a watch party for a virtual event, or simply sharing our music on social media, your voice helps bring others into the fold.

There is no “one-size-fits-all” way to be an Ambassador! The most meaningful thing you can do is to share your passion for NLC with others. You know your community best - be creative in how you bring them into the NLC story.

Anyone who shares NLC's love for sacred choral music and wishes to to serve as a bridge between NLC and the broader community.

NLC Ambassadors help to spread the word about NLC within their social, faith, or community circles to foster engagement in NLC concerts and educational opportunities. 

Are you local to the Twin Cities? Come and see us!

• Twin Cities Metro-area Ambassadors can encourage local connections to attend NLC’s core programming all season long! 

Are you near one of our tour stops? We could use a hand.

• You will receive special promotional materials to encourage people in your community to come and see NLC as we come and concertize near you! 

Nowhere near the Twin Cities or a tour stop? That’s fine!

• We would still love to share materials about NLC’s digital offerings, including ways to organize a concert livestream watch party!  

• NLC staff provides Ambassadors with print marketing materials, concert descriptions, and email templates.

• Once per quarter, NLC staff will host an optional virtual meeting to communicate updates, provide insider information, and to check in with Ambassadors and the progress of their work.

Being an Ambassador is a big deal to us. As a token of our appreciation, Ambassadors will receive some NLC merch goodies, and will receive invitations to special events.